brandscreen
CMOs should be 'feverishly' adopting RTB: Brandscreen CEO
Brandscreen CEO Stuart Spiteri explains his belief that marketers must stop worrying and learn to love programmatic buying.
Advertisers to become more accountable on Facebook; Brandscreen includes FBX
GLOBAL - Facebook has launched a new accountability program called AdChoices, to provide users with additional transparency and choice about advertisers’ use of consumer data on Facebook Exchange (FBX).
Brandscreen appoints marketing director for APAC
SINGAPORE - Demand-side platform Brandscreen has appointed Anu Menon as marketing director for Asia-Pacific.
Brandscreen appoints vice-president of product
ASIA-PACIFIC - Demand-side-platform Brandscreen has appointed Ryan Pestano to the newly created role of vice-president of product. Pestano joins from WPP's The Media Innovation Group, where he was director of platform services, Asia-Pacific.
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