brandimage asia
Wild dogs and business alike need to brand for survival
Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.
Toyota finds itself humbled, embarrassed and damaged
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Craig Briggs' New Year's resolutions for the industry
Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.
Live Issue... Up for a fight? The 2010 battle lines are drawn
Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.
Live Issue... Mega-mergers bring brand shake-up
Big deals are back in fashion. What the trend means for marketers and agencies?
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