Craig Briggs
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Wild dogs and business alike need to brand for survival
Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.
Celebrities repel consumers, but advertisers still ...
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Celebrities repel consumers, but advertisers still ...
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Celebrities repel consumers, but advertisers still ...
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Samsung was driven by Sony failings - and look at ...
Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.
Coca-Cola deserves plaudits for adopting LOHAS position
Craigs Briggs, MD of Brandimage Asia, applauds Coca-Cola for their award-winning 'Crush-Eco' bottle in Japan.
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