brand trust
Digital payments: Brand trust, UI top concerns for Gen Z
TOP OF THE CHARTS: A new report from Thunes shows how the demographic's payment preferences are rapidly shifting.
It's unfair to place brand trust solely on the CMO's shoulders
Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.
Consumers in APAC buy on trust more than anywhere else in the world
In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
Edelman report: China has high trust expectations, but are brands delivering?
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
PR360 kicks off activism and trust debate
More than 200 delegates participated in Campaign Asia-Pacific’s PR conference, which explored the overall theme of brand activism and purpose.
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