brand refresh
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
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'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Deliveroo unveils revamped brand identity
This is the first brand refresh for Deliveroo since 2016.
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Kazakh telco provider Altel gets AI-nnovative in new campaign
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
Ford undergoes internal brand transformation
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign
New brand positioning kicks-off today with a refreshed logo, seal, uniforms and a regional campaign.
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