brand identity

Fast fashion brands have an identity problem
Jun 5, 2024
Annabel Engels

Fast fashion brands have an identity problem

Meaning, few of them actually have one.

Pepsi unveils new logo and identity; colours 120 markets in electric blue
Mar 4, 2024
Nikita Mishra

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.

Six guiding lights, for an age of likes
Mar 21, 2017
Scott Lambert

Six guiding lights, for an age of likes

Creating visual identity with a soul.

Park Place appoints BBDO Proximity Live to brand Réel development
Sep 6, 2010
Jane Leung

Park Place appoints BBDO Proximity Live to brand Réel development

SHANGHAI - Luxury development Park Place has appointed BBDO Proximity Live as its communications agency in China.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 food brands in Southeast Asia

1 Top 10 food brands in Southeast Asia

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

TV + TikTok: A powerful impact driver for CPG marketers

4 TV + TikTok: A powerful impact driver for CPG marketers

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

5 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

6 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

7 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

How Ponos' Battle Cats clawed back more than a million lost players

8 How Ponos' Battle Cats clawed back more than a million lost players

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy