brand fail

Oct 16, 2024

Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture

In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.

Apr 8, 2019

Burger King apologises for "insensitive" chopsticks ad

The ad, which depicted people struggling to eat a Vietnamese Sweet Chilli Tendercrisp burger using chopsticks, sparked a debate on social media and has prompted the brand to apologise.

Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Jan 23, 2019

What happened behind the scenes of the Dolce & Gabbana China fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.