bodyform
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‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO
'#Periodsomnia' is based on research that people who menstruate lose around five months of sleep over their lifetime.
What it takes to win a D&AD black Pencil during the pandemic
D&AD chief operating officer Dara Lynch interviews the 2021 black Pencil winners about how they made their award-winning campaigns.
Essity Pain Museum exposes 'gender pain gap'
A virtual 'Pain Museum' to spotlight real life experiences of period pain has been created by Ketchum for Essity, the parent brand of Bodyform.
Libresse's UK brand chronicles 'womb stories' in all their emotional complexities
Follow-up to 'Viva la vulva' pushes against shame and silence surrounding women's bodies.
Blood is normal: Why a new campaign dares to show menstrual blood
A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.
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