blackpink
Obsessed: Tapping into the power of superfandom in APAC
Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.
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Fans can 'meet' K-pop supergroup Blackpink in Roblox
The activation was created by London metaverse studio Karta.
K-pop partnerships: A win-win for brands and artists or just lazy marketing?
Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
Starbucks x Blackpink: Buzz for the brand yet bother for the customer?
The phenomenal campaign across Asia achieved record brand sales in-store as well as online. Still, if a collaboration leaves patrons blacked out and pinked in, it raises questions about the shortcomings of influencer marketing.
January 2023 advertiser of the month: Oreo X Blackpink
Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.
As idol troubles continue, brands still bank on crazed fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China.
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