barbie
2 days ago
Campaign Podcast: How Barbie stays relevant after 65 years
Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.
The Information
Oct 26, 2023
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Oct 4, 2023
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
Sep 8, 2023
How 'Barbie' is fueling a rise in ‘Brotox’
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
Aug 14, 2023
Are we seeing a return to brilliant basics?
There's a lot to be said for playing it simple, opines Gen Kobayashi.
The Information
Aug 13, 2023
The summer of female spending power
From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.
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