barbenheimer
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Sep 17, 2025
How cinema advertising is reclaiming its place as a strategic channel for premium brands
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
Jul 30, 2023
Where does 'Barbenheimer' leave cinema in future media plans?
Media buyers think the movies' success could reignite advertisers' interest in the medium.
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