backlash
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Are controversial ads really such a bad thing?
Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
The creative backlash against Apple 'Crush' missed the point
Apple is diluting its advertising pedigree with low-grade thinking.
Samsung apologises after running ad sparks backlash
The campaign, which was created by Ogilvy New York, features a woman running alone at night.
Four reasons consumers hate your luxury brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?
Energizer Malaysia acts fast to curb social media disaster
PETALING JAYA – A fun idea that ticked all the right boxes for the brand turned into an event organization and social media nightmare for Energizer Malaysia.
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