backlash

Jun 5, 2024

Are controversial ads really such a bad thing?

Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.

May 14, 2024

Bumble removes ‘vow of celibacy’ ads following backlash

Bumble said it has heard criticism of the ad and is removing it from a global campaign.

May 13, 2024

The creative backlash against Apple 'Crush' missed the point

Apple is diluting its advertising pedigree with low-grade thinking.

May 2, 2022

Samsung apologises after running ad sparks backlash

The campaign, which was created by Ogilvy New York, features a woman running alone at night.

Feb 18, 2021

Four reasons consumers hate your luxury brand

What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?

Jun 10, 2011

Energizer Malaysia acts fast to curb social media disaster

PETALING JAYA – A fun idea that ticked all the right boxes for the brand turned into an event organization and social media nightmare for Energizer Malaysia.