b2b marketing
Curiosity isn’t soft, it’s strategy, says LinkedIn CMO Jessica Jensen
Reframing uncertainty as opportunity is a superpower, says LinkedIn’s global chief marketing and strategy officer. At LinkedIn, that mindset drives both product and brand evolution: “It’s a kaleidoscope—the patterns change constantly, and so must we.”
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Plain? Predictable? Think again. B2B marketing is a hot potato
Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.
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B2B marketing shouldn’t be caged—but is compliance killing creativity?
Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
Most marketers feel out of touch with customer data—what went wrong?
Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.
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