asia marketing effectiveness
BBC World interview with Sir David Tang explores what to build in China
SHANGHAI - Sir David Tang (pictured), founder of Shanghai Tang, and Sharanjit Leyl, reporter and producer of the Asia Business Report at BBC World News, took to the stage this morning to discuss the pitfalls of building a brand in China.
Publicis' Richard Pinder in conversation with Citi's Bob O'Leary
SHANGHAI - Richard Pinder, COO of Publicis, asked Bob O'Leary, MD of Citi (pictured), to reveal the key strategies for growth that Citi is using and how it is applying this to both the internal and external audiences of the brand today at the Asian Marketing Effectiveness Festival.
Adam Morgan on why smaller budgets lead to better ideas
SHANGHAI - Adam Morgan (pictured), founder of eatbigfish told delegates at the Asian Marketing Effectiveness Festival how to halve their budget, double their targets, and think like a challenger brand.
Client and agency, P&G and Grey, on how to learn from the future
SHANGHAI - Daniela Riccardi (pictured), Greater China president at Procter & Gamble, and Fernando Beretta, executive vice-president of Grey Group Asia-Pacific, shared their thoughts on how to learn from the future and grow with tomorrow in mind.
Mainardo de Nardis on the digital inflection point
SHANGHAI - OMD Worldwide CEO, Mainardo de Nardis (pictured), startled his audience at the Asian Marketing Effectiveness Festival (AMEs) by warning them that within the next two or three years, their brands could be irrelevant.
Martin Lindstrom on the buyology of an idea
SHANGHAI - Martin Lindstrom (pictured), author of the marketing guidebook, Buyology, and a consultant for Fortune 500 companies, kicked off the proceeding at the Asian Marketing Effectiveness (AME) Festival today in Shanghai, with his much anticipated seminar on 'the buyology of an idea', sponsored by DDB.
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