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Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
AR advertising 'increases likelihood to buy by 53%'
Interactive, augmented reality advertising promises to generate better short and long-term benefits for brands, maximising attention in a manner unrivalled by typical digital ads.
Snapchat brings AI-powered augmented reality tools to advertisers
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
Mixed-reality marketing: how AR can help future-proof brands
No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
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