anne costello
Text100 makes global, APAC leadership changes
Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.
Your sales content should do everything but sell
Anne Costello, APAC regional director at Text100, gives three tips on effective content marketing that makes the best use of creative and commercial strategy.
EXCLUSIVE: Global & APAC heads on Bite merger with Text100
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
Text100 shuts Japan office
TOKYO - PR agency Text100 has closed its Tokyo office and laid off its three consulting staff, the agency told Campaign Asia-Pacific.
OPINION: India’s digital tipping point imminent, but business basics still apply
The uptake of digital marketing in India is about to increase dramatically, but the country's adoption of digital will differ markedly from other Asian countries, writes Anne Costello, Asia-Pacific regional director of Text100.
Text100 shuffles global leadership, Anne Costello to head Asia-Pacific
GLOBAL - International PR firm Text100 has appointed new regional directors, with Anne Costello (pictured) to head Asia-Pacific following the departure of Steven Murphy, regional director of North Asia.
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