and the nerve
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Nov 19, 2025
How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
Feb 19, 2025
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
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