always
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How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
'Life at its peak': A cinematic appeal to the select few
Hong Kong residential property 21 Borrett Road targets high-wealth consumers with a film from Always Marketing and Sweetshop director John S Park.
WPP's Always to acquire 3ree in Singapore
SINGAPORE - WPP announced that Always Marketing Services, J. Walter Thompson's field and shopper marketing company, will acquire 3ree, an integrated marketing company based in Singapore.
P&G appoints new global digital marketing head
GLOBAL - Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.
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