ai chatbots

Oct 9, 2025

Singapore’s AI optimism highest globally but AI-powered customer service is failing, Qualtrics report

Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.

Aug 25, 2025

What does ethical marketing look like when AI is in the driver’s seat?

With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.

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