advertising spending
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020.
P&G plans $2 billion more in marketing cuts as sales fall
Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.
'Fast-track Asia' to lead world adspend growth: ZenithOptimedia
'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.
SEA ad spend sees 13 per cent annual growth in 2011: Nielsen
SINGAPORE - Advertising spend in Southeast Asia has recorded healthy growth across mainstream media last year, showing an annual growth of 13 per cent, according to the data released by Nielsen.
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