acquisitions
Havas ‘eyeing WPP bid’, The Times reports
Havas has been looking at the prospect of a takeover of rival holdco WPP, The Times reported over the weekend.
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Accenture to acquire Japanese digital firm Yumemi
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
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Publicis ANZ acquires indie media shop Atomic 212°
Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.
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