acquisitions
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Publicis ANZ acquires indie media shop Atomic 212°
Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Adland reacts to Omnicom-IPG mega-merger
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
M&A report surfaced on financial blog.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
