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Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

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Dentsu Creative's global ECDs Darren Urquhart and ...

Moves follow departures of Sue Higgs and Caroline Pay.

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Pfizer to air second Super Bowl ad, doubling down ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

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OMD releases a fresh new positioning to let the ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.