Spend on mobile search jumps 69% in APAC: Kenshoo

Methodology and data source: Digital marketing results are based on five quarters of performance data from over 6,000 Kenshoo advertiser and agency profiles across 17 vertical industries and 51 countries, spanning the Google, Bing, Baidu, Yahoo!, Yahoo! Japan and Facebook ad networks. The resulting sample includes more than 550 billion impressions, 9.5 billion clicks and $5.5 billion (USD) in advertiser spend. Advertiser Spend and Cost-Per-Click are calculated in US Dollars and are not adjusted for currency fluctuations.