Marketing
Apr 17, 2014

Sebastian Vettel races celebrities in Shanghai for Infiniti

Four-time F1 champion Sebastian Vettel exchanged his usual ride for an Infiniti Q50 yesterday in Shanghai, taking part in a celebrity race for the car's China launch. The Infiniti Red Bull Racing team driver, who also serves as Infiniti’s 'director of performance', is in town for this weekend's Shanghai Grand Prix. Vettel raced against movie star Jimmy Lin, snooker player Pan Xiaoting and businessman Yao Jinbo, as well as two contest winners.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

1 Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups

Move and win roundup: Week of January 6, 2025

2 Move and win roundup: Week of January 6, 2025

Global indie rankings: Where are the APAC agencies?

3 Global indie rankings: Where are the APAC agencies?

Campaign China Summit 2025

4 Campaign China Summit 2025

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

WPP mandates four days per week in office

6 WPP mandates four days per week in office

John Wick lookalike goes to battle to sell his car

7 John Wick lookalike goes to battle to sell his car

Woolley Marketing: Why change is not always disruption

8 Woolley Marketing: Why change is not always disruption

CNN’s commercial head on ethical AI and brand safety

9 CNN’s commercial head on ethical AI and brand safety

Top 10 travel brands in Southeast Asia

10 Top 10 travel brands in Southeast Asia

Related Articles

Infiniti signs Sebastian Vettel as first global ambassador
May 26, 2011
Loulla-Mae Eleftheriou-Smith

Infiniti signs Sebastian Vettel as first global ...

Inside Infiniti’s Formula 1 marketing machine
Apr 25, 2014
Matthew Miller

Inside Infiniti’s Formula 1 marketing machine

Infiniti Motor creates 'once-in-a-blue-moon' kind of hue for new SUV
May 11, 2023
Minnie Wang

Infiniti Motor creates 'once-in-a-blue-moon' kind ...

Infiniti Motor Company picks Imre as global PR AOR
Sep 30, 2021
Aleda Stam

Infiniti Motor Company picks Imre as global PR AOR

Just Published

TikTok ban looms: Meta and YouTube positioned to gain
5 hours ago
Staff Reporters

TikTok ban looms: Meta and YouTube positioned to gain

With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.

One year on: Running an indie and the price of independence
6 hours ago
Anish Daryani

One year on: Running an indie and the price of ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.

X escalates fight against advertisers
7 hours ago
Nikita Mishra

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

Spikes Asia 2025: Banana Balloon’s creatives on winning as an indie agency
8 hours ago
Spikes Asia

Spikes Asia 2025: Banana Balloon’s creatives on ...

Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.