HONG KONG - Samsung Electronics has become the first advertiser to promote its products with a large-scale, three dimensional "out-of-home building projection".
Samsung Electronics has become the first advertiser to promote its products with a large-scale, three dimensional "out-of-home building projection".
Approximately 40,000 viewers in Causeway Bay witnessed a 3-minute animation of the Galaxy Tab 10.1 and Galaxy S II on 19 August repeated over a two-hour period. 3D mapping technology was projected onto the L-shaped building exterior of Hang Lung Centre. POAD is the OOH media owner working with Hang Lung Properties.
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