Staff Reporters
Jun 27, 2012

PHOTO GALLERY: HBO Asia's 20th anniversary celebrations

Around 100 HBO staff gathered at The Still Bar in Singapore this month to celebrate the channel's 20th anniversary in Asia. HBO launched in Asia in 1992 with an 18-hour-a-day home movie channel. It now programs and packages five 24-hour, subscription Hollywood English blockbuster movie channels across the region. HBO also marked the 20th anniversary milestone by scheduling a 'Billion dollar month'—a nightly line up of Hollywood blockbusters that grossed billions in box office receipts.

Related Articles

Just Published

27 minutes ago

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

39 minutes ago

History of GroupM 2003-2025: The world's largest ...

Campaign chart's the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

19 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

20 hours ago

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.