Staff Writer
Mar 13, 2013

IN PHOTOS: DigitalMediaWorks 2013 in Beijing

2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Top exits and entrances of 2024

2 Top exits and entrances of 2024

Vanilla Ice is ice cold in hilarious beer campaign

3 Vanilla Ice is ice cold in hilarious beer campaign

The best Christmas ads of 2024 are here

4 Unwrapping the best Christmas ads of 2024

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

5 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

6 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Agency of the Year 2024 SEA winners: Singapore and Malaysia

7 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

8 Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

Top 10 car brands in Southeast Asia

9 Top 10 car brands in Southeast Asia

Move and win roundup: Week of December 16, 2024

10 Move and win roundup: Week of December 16, 2024

Related Articles

DigitalMediaWorks takeaways: 'Go digital or die', break silos, socialise China
Mar 13, 2013
Jenny Chan

DigitalMediaWorks takeaways: 'Go digital or die', ...

McDonald's serves up happiness through the ages
Jun 10, 2023
Campaign India Team

McDonald's serves up happiness through the ages

Why tight briefs are the best fit
Dec 1, 2022
Sacha Cody

Why tight briefs are the best fit

Just Published

Why Google has never looked more fragile as an advertising channel
1 day ago
Robert Simpkins

Why Google has never looked more fragile as an ...

As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?

Publicis climbs the highest in APAC media rankings following Kenvue win
The Knowledge
Dec 24, 2024
Matthew Keegan

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

Netflix is going all out for Squid Game season 2—and you’re about to feel it
Dec 23, 2024
Nikita Mishra

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.