Staff Reporters
May 8, 2012

Data points: Consumer spending in India

A new study by Kinetic Worldwide and Lightspeed Research (LSR) examines the changing attitudes and behaviour of Indian consumers with regard to lifestyle, shopping and spending, as well as out-of-home media.

Related Articles

Just Published

3 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

4 hours ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

5 hours ago

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

5 hours ago

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.