BT Outward Bound adventure team completes 15km race
British Telecom was one of the corporate sponsors for the 2012 Outward Bound adventure race, which took place 11 March. This year's target for the annual fund-raising event was to raise US$130,000 to help underprivileged young people take part in the Outward Bound program, which encourages personal growth and confidence. The race covered 15km including kayaking, swimming and trail running. In spite of cold and wet conditions, the BT teams won silver and bronze medals.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
'Looking for the first domino': Titanium jury ...
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.