Oct 26, 2015

Annoyance and anger follow ad stalking, preroll: Unruly

Slides from Unruly illustrate the negative fallout of preroll ads and ad "stalking" upon user notions of a brand. The final image shows Unruly's 'periodoc table' of the elements that make video content more or less shareable. Please see the link at the bottom of the page for a related promotional feature.

Related Articles

Just Published

9 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

14 hours ago

To the junior creative in the industry: 'It's okay ...

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

15 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

15 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.