The platform's standout campaigns of Q2 include an anti-drunk-driving effort by the Queensland government, and a Maybelline campaign to promote its new mascara.
Twitch's standout campaigns of the year so far include a spicy chicken livestream for McDonald's and a multi-verse experience with Genshin Impact's beloved mascot.
The first collection of Twitch's standout campaigns showcases how a chewing gum and food delivery brand authentically inserted themselves into the gaming community, while a gaming laptop manufacturer taps a top Korean streamer to demonstrate its capabilities.