Richard Jiao

Consumerism and internet word-of-mouth (iWOM)
May 26, 2015
Chris Xiong

Consumerism and internet word-of-mouth (iWOM)

As the country's growth engine shifts from manufacturing to consumption iWOM changes the game for brands in China.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

2 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

3 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Vanilla Ice is ice cold in hilarious beer campaign

4 Vanilla Ice is ice cold in hilarious beer campaign

Top exits and entrances of 2024

5 Top exits and entrances of 2024

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

6 ‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

Why Australia's social media ban impacts global marketers

7 Why Australia's social media ban impacts global marketers

Audi China marketers on launch of new EV brand

8 Audi China marketers on launch of new EV brand

EssenceMediacom's Nick Lawson to leave after 33 years

9 EssenceMediacom's Nick Lawson to leave after 33 years

Agency of the Year 2024 winners: Asia-Pacific

10 Agency of the Year 2024 winners: Asia-Pacific