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AI doesn’t dilute the business case for creativity, ...
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.
AI puts creative tools in the hands of millions
WPP chief executive Mark Read kicks off a series of comment pieces on creativity by the 'big six' holding company bosses.
Mark Read: The best ideas don't answer just one ...
Creative thinking can and should have a wider impact beyond advertising, but can only do that if the industry works harder to attract a more diverse workforce, according to the chief executive of WPP. This is the latest in our exclusive series of essays by global agency chiefs ahead of Cannes Lions.
Our industry's work matters more than ever
We need to pull together as colleagues, as agencies and as an industry.
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