Jennifer Whitehead
Sep 6, 2010

Samsung unveils iPad rival Galaxy Tab

GLOBAL - Samsung has officially unveiled its tablet computer, the Galaxy Tab, the latest of its products to take on the might of Apple.

Samsung has unveiled its new Galaxy Tab.
Samsung has unveiled its new Galaxy Tab.

The new device was unveiled at the IFA consumer electronics show in Berlin, amid rumours that it could go on sale for between US$200 and $400, half the price of the iPad.

The Galaxy Tab has a seven-inch screen, making it smaller than the iPad. It runs on Google's Android operating system, for which there are thousands of apps available, and can be used either with a wifi connection or on 3G, as long as the user has access to some sort of data plan.

Unlike the iPad, Samsung's device is able to load web pages built using Flash. It also has a camera on the front and back, a feature not included on current models of iPad.

Moreover, users can continuously communicate via e-mail, voice and video call, SMS/MMS or social network with the optimised user interface.

Samsung is one of a number of tech companies that is launching into the tablet computing market. Home telephone maker Binatone revealed its model this week, which does not have 3G capability. BlackBerry and Lenovo are also set to unveil their tablet devices soon.

Samsung's Galaxy S smartphone has been a hit with consumers and reviewers. It has been promoted in a wide-ranging ad campaign, including television, outdoor and online.

A couple of print ads for the handset took a potshot at Apple's iPhone 4, because of the supposed problems with the antenna and reception for phone calls.

This article was originally published on marketingmagazine.co.uk.

Related Articles

Just Published

7 hours ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

8 hours ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

10 hours ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

11 hours ago

Tech On Me: Can OpenAI’s new CMO turn brilliance ...

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.