James Zipeure

OPINION: A call for standardised TV/online video measurement
Nov 9, 2012
James Zipeure

OPINION: A call for standardised TV/online video ...

To convince marketers to shift more of their budgets from TV to online video, an agreed-upon standard of measurement is essential for the industry, according to James Zipeure, chief operating officer, VeNA.

OPINION: Digital silos – the old problems emerge
May 31, 2012
James Zipeure

OPINION: Digital silos – the old problems emerge

James Zipeure, chief operating officer of online video advertising platform Vena, points out the dangers of an increasingly siloed digital landscape.

OPINION: Online video addresses its challenges
May 3, 2012
James Zipeure

OPINION: Online video addresses its challenges

James Zipeure, chief operating officer of VeNA, details recent advancements in video advertising, including two crucial capabilities: Performance measurement and mechanisms to ensure placement on only 'brand-safe' sites.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 ways a brand idea can turn into an unforgettable experience

5 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Top agencies abandon Campaign Brief amid growing controversy

9 Top agencies abandon Campaign Brief amid growing controversy

Volkswagen China CMO deported from China for drug use

10 Volkswagen China CMO deported from China for drug use