Fionn Hyndman

Jul 17, 2023

The rise of live commerce: Who's at risk of losing out?

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.

Aug 5, 2022

Netflix: Should they be eating their dog food?

Is Netflix jumping the gun by choosing Xandr? What ads are they likely to serve up in this region?

May 31, 2022

Live commerce is a channel and not a campaign

Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.

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