Eugene Chew
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Jan 6, 2015
How to design user experience for Chinese sensibilities
Is there such a thing as Chinese UX? Yes, and foreign brands are making a mistake by failing to translate their experiences in a way appropriate for local culture.
Jul 10, 2014
Has mobile reached a tipping point in China?
With over 1 billion mobile phone users (48 per cent of them smartphones, according to eMarketer), China is becoming a hotbed of mobile innovation and marketing, writes JWT's Eugene Chew.
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