Darren Burns
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Jan 3, 2024
Power of the past and the (continued) renaissance ...
Pause. Stop. Rewind. The careful product re-introduction of nostalgia comes in cycles. And now, Golin's APAC president observes that the post-pandemic, economically battered world is again warming up to the comforts of the past.
Nov 14, 2016
Playing it safe is risky
CHINA INNOVATION 2016: The game has changed in China, and it’s no longer enough for agencies to simply stick to their brief: clients now expect innovative solutions that address their business issues, not just their marketing ones.
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