Xiwang Food appoints OMD for CNY200-million media business in corn oil

The agreement included media communications planning and buying for the client, a subsidiary of the Shandong Xiwang Group.

The local enterprise refines, manufactures and distributes corn oil, and aims to become the top brand in its category among Chinese consumers against competitors like Longevity Flower from China Corn Oil Company, Fulinmen from COFCO, and Arawana from Yihai Kerry Group.

“Our business is going through a transition period and we needed a media partner that could give us professional communication solutions to support our business,” said Di Wang, chairman of Xiwang Food.