Jenny Chan 陳詠欣
Mar 19, 2013

Xiwang Food appoints OMD for CNY200-million media business in corn oil

GUANGZHOU - Xiwang Food has selected OMD as its first-ever media agency in a full service contract worth an estimated CNY 200 million (US$32.17 million) in monitored media value.

Xiwang Food appoints OMD for CNY200-million media business in corn oil

The agreement included media communications planning and buying for the client, a subsidiary of the Shandong Xiwang Group.

The local enterprise refines, manufactures and distributes corn oil, and aims to become the top brand in its category among Chinese consumers against competitors like Longevity Flower from China Corn Oil Company, Fulinmen from COFCO, and Arawana from Yihai Kerry Group.

“Our business is going through a transition period and we needed a media partner that could give us professional communication solutions to support our business,” said Di Wang, chairman of Xiwang Food.

Source:
Campaign China

Related Articles

Just Published

8 hours ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

9 hours ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

11 hours ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

12 hours ago

Tech On Me: Can OpenAI’s new CMO turn brilliance ...

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.