Staff Reporters
Oct 25, 2022

Women to Watch 2022: Joanna Georges, The Trade Desk

Georges is deeply passionate about elevating women in the adtech industry while spearheading new innovative products.

Women to Watch 2022: Joanna Georges, The Trade Desk
SEE ALL OF THE 2022 WOMEN TO WATCH
Celebrating outstanding talent in marcomms

Joanna Georges

Director, data partnerships, AUNZ
The Trade Desk 
Australia

Despite the year being 2022, women are still massively underrepresented in adtech—particularly in middle management and leadership ranks. The Trade Desk’s Joanna Georges is aware of this, and is using her own path of progression to mentor emerging women leaders to address this imbalance. Georges wants to ensure the pipeline is bulging with talent so that the next generation will not only see the pathway but understand how to walk down it. She is a vocal supporter for Women in Media, delivering webinars, hosting networking events with prominent media community members, and raising the importance of tech and data at high-profile journalist events.

When she’s not correcting the gender balance in the industry, Georges is busy innovating business solutions for the company. For instance, she helped to launch Australia’s first live optimisation tool with Flybuys to allow clients to optimise campaigns based on live sales; achieved 12 months of data usage growth across the ANZ market during the 2021 Covid period; and pioneered the launch of a new platform feature in partnership with a global data provider to improve geo-targeting by allowing clients-based targeting on specific varying weather conditions.

Georges also spearheads the Unified ID 2.0 conversation not just within The Trade Desk but across the industry, educating clients and industry players on post-cookie solutions. In fact, she’s one of the key members pioneering The Trade Desk’s first-party data playbook to guide brands and marketers to build their own first-data plans in preparation for the demise of third-party cookies.

Georges’ manager James Bayes couldn’t have put it better: “I think many young women in media would look to Jo and feel inspired by what she has achieved throughout her impressive career and in the short time she has worked within our organisation. I have no doubt Jo will continue to make a significant contribution to our organisation and the media industry and as the innovator and the natural-born leader she is”.

SEE ALL OF THE 2022 WOMEN TO WATCH
Celebrating outstanding talent in marcomms

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

9 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

9 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

9 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.