More than just an avenue for addressing contentious social issues, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
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Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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It was a robust year in which the Omnicom shop opened its doors to exciting new talent and clients on the roster and championed diversity with 100% leadership retention.
As more people choose TikTok over doctors to receive health advice, they’re also developing higher standards for the accuracy of content.
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
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