Westpac gives away cash to alert video viewers

To advertise a service that lets people withdraw money from ATMs without a card (using only a six-digit code generated through a banking app), Westpac and DDB created a series of web films (three examples below). But instead of fake six-digit codes, the films—when originally seeded via social networks—showed real codes that would actually give out between $50 and $300 if entered into an ATM. The campaign also used Periscope and Snapchat as vehicles to clue the public into the opportunity. In all, the bank gave away about AUD40,000 to clever video viewers between 23 July and 7 August.

The films themselves are also quite amusing, although this is the point where Ad Nut has to make the usual complaint about stereotypical gender roles: Why is it that the only video featuring a women shows her (what else?) shopping for shoes?

CREDITS

DDB:
Darren Spiller – Chief Creative Officer DDB Melbourne
Simon Bagnasco – Executive Creative Director DDB Melbourne
Glen Dickson – Creative Director DDB Melbourne
Chris Andrews – Art Director DDB Melbourne
Chris Hanrahan – Copywriter DDB Melbourne
Simon Thomas – Head of Onscreen DDB Melbourne
Carol Sinclair – Onscreen Producer DDB Melbourne
Marissa Brain – Editor DDB Melbourne
Alex Badham – Editor Freelance
Jimi Woo – Editor Freelance
Damian Dunne – Compositor Freelance
Josh Cameron – Motion Graphics DDB Melbourne
Grantley Smith – Director Sidekick
Marcus Ng - Senior Digital Designer Tribal Melbourne
Charlie Crang - Senior Digital Producer Tribal Melbourne
Milena Marin - Digital Designer Tribal Melbourne
Raksha Shetty -  Web Developer Tribal Melbourne
Simone Blakers – Executive Lead DDB Sydney
Kristofer Taylor – Senior Business Director DDB Sydney
Angela Smith – Business Director DDB Sydney
Billie Hutchison – Business Director DDB Sydney
Nina Godinho – Business Manager DDB Sydney
Jess Glass – Business Manager DDB Sydney
Zac Messih – Business Coordinator DDB Sydney
Nick Andrews – Planning Partner DDB Sydney
Craig Bailey – Creative Partner DDB / RAPP Sydney
James Legge – Digital Programme Director DDB / RAPP Sydney
Damien Eames – Digital Planning Director DDB / RAPP Sydney
Sean O’Byrne – Senior Social Strategist DDB / RAPP Sydney
Margaret Sevenjhazi – Social Content Producer DDB / RAPP Sydney

Photography Christopher Tovo
Music and sound Gusto

WESTPAC:
Elaine Herlihy, Head of Marketing and Brand
Geoff Ikin, Head of Mass Media
Bella Howe, Senior Advertising Manager
Loren Elsegood, Senior Advertising Manager
Brad Pidgeon, Head of Social Media
Sophie Broad, Social Media Manager Wesptac
Carly Boyle, Senior Manager, Mass Media
Karen Ganschow, General Manager, Customer Relationship Marketing & Digital
Amy Zancanaro, Product Manager, Everyday Banking

MEDIACOM:
Andrew Da Silva – Director, MediaCom Sydney
Rachel Mackenzie – Manager, Mediacom Sydney
Sarah Goh – Performance Manager, MediaCom Sydney
Victoria Nguyen – Performance Executive, MediaCom Sydney
Matt Baker – Performance Assistant, MediaCom Sydney
Larisa Ishchenko – Social Director, MediaCom Sydney
Kamal Rana – Social Assistant, MediaCom Sydney
Susie Si – IPI Group Director, MediaCom Sydney
Linda Hosamsooi – IPI Director, MediaCom Sydney
Martyn Searles – IPI Manager, MediaCom Sydney
Steve Londish – IPI Executive, MediaCom Sydney
Susannah Collins – IPI Assistant, MediaCom Sydney
Mark Johnson – Digital Group Director, MediaCom Sydney
Ben McInerney – Digital Director, MediaCom Sydney
Kate Munro – Digital Manager, MediaCom Sydney
Laurence McLachlan – Digital Operations Manager, MediaCom Sydney
Matt Malacha – Senior Digital Executive, MediaCom Sydney
Beck Heuston – Digital Executive, MediaCom Sydney
Paige West – Digital Assistant, MediaCom Sydney