Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 10, 2010
VIDEO: Air Asia’s Kathleen Tan on opportunistic marketing and being a challenger brand
SINGAPORE - In an exclusive interview with Campaign, Kathleen Tan, the regional head of Commercial for Air Asia, spoke about the opportunistic marketing that the budget carrier carried out that left rival Tiger Airways defenceless.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+1.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
4 hours ago
Women to Watch 2024: Tanya Phathanathong, ADA
From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.
4 hours ago
Move and win roundup: Week of April 28, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.
5 hours ago
Childhood bedwetting is nothing to be ashamed ...
In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
Samsung rescues runaway bills in delightfuly odd ...
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.