Universal Music SE Asia promotes Loo Yew Ming to VP position

In this new role, Loo (pictured) will lead the company’s digital and new business teams from around Southeast Asia, with strategic focus on the ASEAN countries and Korea.

A high-flyer since joining UMG in Malaysia as senior business development in 2004, Loo was first promoted to director of digital of UMSEA (excluding China) in 2006, then to GM in 2007, and was named the head of digital and business development for the ASEAN region in mid-2009.

Loo has driven several of UMG’s key digital initiatives in the region, most notably AMPed, the award-winning interactive music service launched with SingTel in Singapore, and DiGi Music Unlimited, an SMP in Malaysia, as well as steered innovative music-bundling deals with regional partners such as Hewlett Packard and Nokia.

However, the company explained that the Greater China region will continue to be headed by Andrew Chan, who reports to Monteiro and Sunny Chang, managing director, Universal Music Greater China.