Staff Reporters
Feb 24, 2012

UM Malaysia names head of insights and analytics

KUALA LUMPUR - UM Malaysia has named Ratnakar Mani as its head of insights and analytics, leading its research and analytics driven communication strategic services.

Ratnakar Mani, head of insights & analytics, UM Malaysia
Ratnakar Mani, head of insights & analytics, UM Malaysia

He will provide thought leadership on marketing communication solutions to its clients such as Telekom Malaysia, KFC, Proton, Johnson & Johnson, Dutch Lady, RHB Bank, Cerebos and Microsoft, while driving ROI analytics for measuring the results of media investments on business results.

A Master’s degree graduate in communications management, Mani has seven years of experience in brand and communications, innovation and product development, customer loyalty and commitment, working on consumer research across packaged goods, consumer technology, durables as well as fashion & lifestyle verticals.

He was most recently with TNS India as project director, catered to custom research requirements of the agency’s key consumer packaged goods clients.

Commenting on the appointment, Prashant Kumar, regional president at World Markets Asia and CEO of UM Malaysia, said, “I am pleased to have Ratnakar join our team. Data is the energy of the future, as in our lives, so for our clients’ businesses and more and more a new level of data awareness must fuel our brand stories in order for us to drive performance. Ratnakar’s role is to ensure campaign performance via constructive rigor.”

Ratnakar said, “This is an exciting time to join a dynamic agency like UM Malaysia. I see this appointment as a great opportunity to implement my learning in consumer research and analytics and enable our clients to develop insight led communication strategy.”

Related Articles

Just Published

6 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

7 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

7 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

8 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.