UM Indonesia announces three business wins

The agency has won telecommunication company Hutchison Telecom after a three-way pitch, reportedly against incumbent Maxus, Activate and MediaOne, in April. Maxus confirmed that it was involved, but the other agencies have not responded to enquiries.

The telco aims to differentiate itself by offering advanced voice and data services, while targeting the prepaid mass market through an extensive network of distributors.

UM Indonesia also won the Unicef DRTV Project, a global charity organisation making its foray into the country, which uses YouTube to promote its messages worldwide via its direct response TV (DRTV) initiative. The appointment was made after a pitch.

Meanwhile, UM Indonesia has also been awarded the account for Bloomberg TV without a pitch. The company recently announced that it will start re-broadcasting in the country.

Pradeep Harikrishnan, technical advisor at UM Indonesia, said the business was referred to the agency by a non-group creative agency.

The agency will perform media planning and buying duties for all the three new clients.