Benjamin Li
Aug 6, 2010

TOM Group and China Post partner on largest e-commerce service in China

HONG KONG - Hong Kong media and communications giant TOM Group has announced it has reached an agreement with China Post to jointly launch the largest integrated B2C e-commerce platform in the mainland.

Ule
Ule

The e-commerce platform, Ule, is owned 49 per cent by TOM and 51 per cent by China Post. The site's online and offline launch has been scheduled for early August 2010.

TOM will allocate resources to the value of RMB200 Million (US$30 million) towards the marketing of Ule, and will be the exclusive provider of IT services.

According to a company statement, China Post will support Ule’s provision of an offline sales channel, warehousing and logistics support, with a view to fulfill the nation’s call for a secure and reliable online shopping service.

After its online launch, Ule will also offer offline catalogue services, a phone-order service hotline and gift cards that will be issued and made available nationwide via China Post counters.

China Post's network includes 46,000 post offices locations, 150,000 employees and 36,000 banking points. The infrastructure will be crucial for getting products to customers.

For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.

Source:
Campaign China

Related Articles

Just Published

6 hours ago

Mars launches global agency review

The review encompasses all its agencies, bar creative.

16 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

1 day ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

1 day ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.