Tired of the same old fish burger? McDonald's hears you

“Dear McDonald's, is everything okay?” begins this ad introducing a new addition to the Golden Arches’ menu in Singapore.

The ad is part of the brand’s ongoing ‘You said it, we made it’ campaign, which was launched in response to suggestions for menu innovations from customers.

“I’ve been eating the same fish burger for 30 years. Maybe it’s time you guys made something new,” says another voice in the video.

So now there’s a new Breaded Salmon with Paella Spice Mix burger up for grabs, which Ad Nut thinks looks pretty fancy.

Ad Nut enjoyed the premise of this 30-second spot, framed as the thoughts of a concerned friend over another who seems stuck in a rut.

Ad Nut also understands the pain of being stuck with the same line-up for sustenance year after year. As a woodland creature with a zest for life and great advertising, there are only so many nuts one can take before cracking.

Ad Nut wonders if McDonald's would make something new for its furry customers, something cellulose-free of course.

For the curious, OMD Singapore is the media agency tasked with bringing this to the attention of the hungry masses in the island nation.