Benjamin Li
Oct 29, 2008

Tiger Beer inks sponsorship deal with Goal TV

HONG KONG - Tiger Beer has signed up as title sponsor on Goal TV, reaching markets in Hong Kong, Singapore, Thailand, Indonesia and Vietnam.

Tiger Beer inks sponsorship deal with Goal TV
The sponsorship includes a newly launched five-minute Tiger Result show on Goal TV, to highlight the weekly match results in the English Premier League, the Scottish Premier League, The Championship and Spanish La Liga.

An online quiz contest is running on its microsite, offering participants the chance to win two return air tickets and hotel packages to Tokyo, as well as tickets to see the FIFA Club World Cup Final match in Tokyo on 21 December.

The site also feature Tiger Beer banner ads, exclusive live matches of the Scottish Premier and Dutch Premier League, as well as behind-the-scenes highlights of other football leagues.

Cross-channel on-air promotion is now showing on Goal TV, TVB Pay Channel and StarHub in Singapore to drum up interest.

Source:
Campaign China

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