An online quiz contest is running on its microsite, offering participants the chance to win two return air tickets and hotel packages to Tokyo, as well as tickets to see the FIFA Club World Cup Final match in Tokyo on 21 December.
The site also feature Tiger Beer banner ads, exclusive live matches of the Scottish Premier and Dutch Premier League, as well as behind-the-scenes highlights of other football leagues.
Cross-channel on-air promotion is now showing on Goal TV, TVB Pay Channel and StarHub in Singapore to drum up interest.