The Upper Storey scoops web development for Kotak Life Insurance in India

TUS is tasked to revamp Kotak Life Insurance’s consumer facing website, making it an intuitive, productive and engaging online experience for consumers

"We were looking at an innovative approach for the new website development project," said Elizabeth Venkataraman, senior VP and head of marketing at Kotak Mahindra Old Mutual Life Insurance.

“The Upper Storey has displayed the requisite creative, content development and technology implementation skills necessary for the success of this project,” she added.

Kotak Life Insurance covers over three million lives and is one of the fastest growing insurance companies in India, its competitors include ICICI Prudential and Tata AIG.

“Winning this project is important as far as our regional growth story is concerned. We are thrilled to have the opportunity to lend our digital marketing expertise to one of the leading insurance companies in India.” said Prakash Kamdar, managing director at TUS.

The agency also won the Nepture Orient Lines’ global website revamp project this summer.

Founded in 2001, The Upper Storey is a Singapore-owned, 40-strong digital agency. It has three offices in Singapore, Kuala Lumpur and Mumbai and service clients including Intel, Microsoft, Nokia, Capitaland and National Heritage Board.